Reduced Next Day Shipping

About Us


Allow me to introduce myself:

My name is Mindy Deutsch and I have been the Director since its establishment in 2011. The company was first founded and directed by my father in law Efraim who inspired the way to run the company with kindness fairness and care and also put humanity before business. A year later he gave the company over to myself and I am proud to continue directing the company that has been built on good moral foundations. His favorite quote is 'we are here to serve, so let the customers be our guide' !

We are trading under the name of Joe-Audio and We have branded ourselves with my husbands name - Joe, since we want our business to serve on a personal level and really come across as a family business which we are. We are not just another commercial company that cares only about profit - we are a family run business that care for service too!

I have studied neither business administration or marketing, however music is my life and I've spent my life around music and love this industry. My mission is to enable all people to get the best out of their music and enjoy their life around music.

As a young child I was fortunate to get piano lessons which enhanced my enjoyment of music a lot. I remember being given invaluable advice for life: in order to get the best out of music - listen well, in the same way 'Always listen to others in order to learn and grow and become the best version of you' !

That has become my motto at work too, and I'm proud to say that even as our business has grown to over 20,000 customers, we're still an independent family-owned firm. We are no managers, no business counselors, and no suit & tie guys!!!

Selling the best products at the best price is our goal, and furthermore most importantly we strive to satisfy our customers by taking good care of them with a fantastic after sales policy which include an easy and fair return policy. Offering an excellent service is by no means less important. Since we want you to get the most out of your time and money while shopping with us, we train all our staff to give you the best experience possible. We love to see our customers happy and smiling and that is our motto!

Please feel free to contact me in order to have your say or opinion.

Yours Sincerely,
Mindy Deutsch


Forgot your password?

Don't have an account yet?
Create account